Contests don't answer my brand challenges, learn my business plan, research my competition, realize my lasting needs, incorporate my existing program, or address any of my larger strategic concerns. Crowdsourcing is exploitative and 
I won't be partici-
pating on any level. Design contests exploit my talents and devalue real design. I can't make a living off of doing free work, or by letting others 
knock off my designs. I get so many options with design contests, something has to at least be decent. What's the difference between crowdsourcing and real design? Maybe I'm working for free now, but I thought it would be a good way for me to gain exposure and maybe get paid work in the future. Don't designers get a brief where the client describes what they're looking for? I'm just interested in my bottom line and this is the cheapest design available. Is this process an attractive scam?
inform designers inform clients the definition the dupe the big ideas